HOW SOCIAL MEDIA NETWORKING IMPROVES POLITICAL CAMPAIGNS
According to a national phone survey by the Pew Research Center’s Internet & American Life Project. Stats show that About a quarter of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them for debating or discussing political issues with others, keeping up with political news, getting involved in political issues, finding commonality in political beliefs. Social Media Networking for the Political arena allows engagement in political campaigns and issues. However, the majority still state that most users of the site state they use SNS issues other than politics and for informal purposes. According to Darrell West, Vice President and Director of Governance Studies at The Brookings Institution, his studies found that despite encouraging activism in campaigns
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